Well the box office has spoken and it proved that Sly Stallone and Julia Roberts still has that box office draw.
The Expendables took in an estimated $35 million from its 3,270 locations for a per screen average of $10,710. That is just $3 million less than Tarantino saw last August with the debut of Inglourious Basterds. And for an action movie with a remarkable 13 named stars featured on its advertising, it was also a relatively inexpensive movie to make at a reported $80 million. The reviews have been mixed, but I’m guessing that pleasing critics was never the goal in getting The Expendables to the screen. With the remaining weeks of summer devoid of likely competition, Stallone and company could easily command a final domestic gross north of $100 million.
Sony wanted Eat Pray Love to follow the course of their own hit Julie & Julia. That adaptation opened to $20 million in mid August of 2009.Eat Pray Love cost a bit more to make than Julie & Julia,and it hasn’t received nearly as much critical support, so the chances of it becoming a blockbuster are slim. Still, I’m sure Julia Roberts would happily accept ‘sleeper’ hit status on this one. That’s about the best a “has-been” can hope for, after all.
The third new release of the week had what the others lacked: great reviews. In fact, at 80% positive on Rotten Tomatoes, Universal’s Scott Pilgrim vs. the World is one of the best reviewed movies of the summer which, as you know, rarely ever translates into cash at the box office.
Scott Pilgrim earned an estimated $10.5 million from its 2,818 theatres. On the plus side, the studio wasn’t expecting a windfall so it would be hard to state that the release was an ill considered bomb. In fact,Pilgrim is already by far director Edgar Wright’s most successful release in the US, where Hot Fuzztopped out at $23.6 million total. As most people agree that the film is both innovative and fun to watch,Scott Pilgrim is destined for a long life as one of those cult classics. I know. It hurts me just to write that down.
| Title | Weekend | Total | |
| 1 | The Expendables | $35,035,000 | $35 |
| 2 | Eat Pray Love | $23,700,000 | $23.7 |
| 3 | The Other Guys | $18,000,000 | $70.5 |
| 4 | Inception | $11,370,000 | $248.5 |
| 5 | Scott Pilgrim vs. the World | $10,525,000 | $10.5 |
| 6 | Despicable Me | $6,760,000 | $221.5 |
| 7 | Step Up 3D | $6,620,000 | $21.5 |
| 8 | Salt | $6,350,000 | $103.5 |
| 9 | Dinner for Schmucks | $6,316,000 | $58.8 |
| 10 | Cats & Dogs 2 | $4,075,000 | $35.1 |
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